Eurotard Dancewear, a much-loved dancewear leader, has now added dance shoes to its repertoire! This April, Eurotard unveils the collection – its first, carefully curated and crafted set of shoes, including styles in ballet and jazz.
Eurotard’s Assemblé Split Sole Lifestyle. Photography by Richard Calmes.
“This project has been years in the making,” explains Nicole Summerlin, Marketing Manager for Eurotard. “We took our time in research and development to make sure we produced the best set of shoes possible.”
Eurotard, with its headquarters based in Georgia, was founded in 1982, and has since expanded to over 55 countries around the world. The company is recognized for its quality fabrics and comfortable leotards, warm-ups, undergarments, separates and liturgical wear. Eurotard’s slogan, “for the love of dance”, is representative of its initiative of making high quality dancewear that dancers love.
“We have known for some time now that in order for us to reach our fullest potential as a dancewear brand, we have to offer the complete solution of dancewear to include not only leotards, tights and accessories but shoes as well.”
Eurotard’s Axle Black Jazz Shoe. Photography by Richard Calmes.
Eurotard’s initial launch of shoes will include three styles: Assemblé (split sole canvas ballet shoe in light pink, black and white), Tendu (full sole leather ballet shoe in pink) and Axle (leather slip-on jazz shoe in tan and black). All three styles will be offered in a full range of sizes from child to adult, and the Assemblé will be offered in men’s sizes as well.
Like all of Eurotard’s products, its shoes will be constructed with high quality materials. Summerlin says that the four-way stretch canvas used is light yet strong and accentuates the dancer’s foot, hugging it comfortably. The soles are intentionally made to feel natural under the foot, with no lumps or bumps felt while dancing, and each shoe has comfort hemming around the opening to reduce rubbing and discomfort. All the shoes also match perfectly to Eurotard’s collection of Non-Run Tights.
Eurotard’s Tendu Full Sole Ballet Shoe. Photography by Richard Calmes.
In addition, each shoe has its own type of arch support. “Assemblé canvas split sole has a hidden elastic arch support on the inside sole, Tendu leather full sole has a slightly stronger sole to help beginner ballet feet gain strength, and Axle slip-on jazz shoe has a soft, supple material around the arch that really grips and highlights the profile of the foot,” Summerlin explains.
Dancers of all levels – from student to professional – and also teachers will be able to find something with Eurotard’s new shoe collection. Tendu is perfect for young dancers and beginning adult students. Assemblé is best for experienced or older dancers, as well as teachers and professionals, who can all enjoy its smooth, comfortable and flattering fit. Axle is ideal for dancers of any age and level.
Summerlin says she can’t give away whether or not Eurotard will introduce shoes for other disciplines, such as pointe and tap shoes. “You’ll just have to wait and find out!” she comments.
Eurotard’s Axle Tan Jazz Shoe. Photography by Richard Calmes.
She adds that she thinks dancers will love Eurotard’s new shoes. “We have insanely loyal customers and dancers. For instance, once a dancer tries our tights, we have received tons of emails from them saying how we’ve changed their ‘tight life’ and now they’ll only wear our Non-Run Tights. Once a dancer wears our fully front-lined, quick-dry, anti-microbial, super soft and supple Tactel® Microfiber or Cotton Lycra® basics, that’s their basic of choice every time. Same with our Pointe Comfort Gel Pads; we were the first in the industry to create a gel pad from ViscoElastic polymers (a fancy word for our gel, which means it protects against shock and shear), and one try of these gels in their pointes and they are fans for life. For these reasons, and of course all of the incredible features mentioned, we think dancers are going to love our shoes because they are made with the same care and attention to detail as the rest of our dancewear products.”
Eurotard’s new collection of dance shoes will officially launch in April. Shop Eurotard’s new shoes online and decide which pair you want to pick up at your local dance retailer: eurotard.com.
By Laura Di Oro of Dance Informa.
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